Leading From Within
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Leading from Within

Workshop 1 - The Leader as a Culture Developer

Workshop 2 - The Leader as a Builder of Desire

Workshop 3 - The Leader as a Thinker

Workshop 4 - The Leader as a Systems Strategist

Workshop 5 - The Leader as a Doer

 

Leading From Within

Workshop 5 - The Leader as a Doer

 

In the late 1940s a grocer, Mrs Sylvan Goldman, came up with a great idea.  She had observed that a customer’s purchases was often limited by what they were able to carry.  So she bought a number of  (the now out moded) clothes washing trolleys and positioned them throughout the store.  She prepared signs suggesting that people use them to make their shopping easier.  She waited for the sales figures to skyrocket, but nothing happened.  People did not use the clothes trolleys.  Then she had another idea.  She hired attractive fake shoppers who filled up the trolleys with groceries and glided past the real customers who were laboured down with heavy baskets.  The fake shoppers paid for their goods and left the store only to quickly return via the back door.  This time it didn’t take long for her customers to catch on and the rest is history. 

For many whose experience of supermarket shopping is always associated with the sight of supermarket trolleys the thought of actually having to show people how to use a trolley may come as a surprise.  That’s because we assume an almost seamless connection between a good idea and a good/right action.  But as anyone who has tried to take up a new habit or drop an old one soon discovers new behaviours take conscious and deliberate effort.  There is a gap between thought and action. And because leadership is nothing without action it is very useful for leaders to understand and to bridge this gap.  That’s where Role Theory comes in.  Role Theory, developed by Jacob Moreno, helps you to understand and then bridge the gap between idea and action.  It greatly enhances the effectiveness of your leadership interventions.  

Leaders who participate in this workshop will: